In the context of the recovery and sustainable development of related economic and service sectors, Ho Chi Minh City tourism industry is ready for a breakthrough development strategy based on existing potential advantages. In particular, the city's tourism industry positions its international destination brand through MICE tourism (a form of tourism combining conferences, seminars, exhibitions, event organization, and corporate incentive tourism for employees and partners), with the expectation of welcoming a large number of domestic and foreign visitors.


Develop MICE tourism into a unique product
Ho Chi Minh City's tourism brand is increasingly affirmed internationally. Specifically, Ho Chi Minh City Department of Tourism continues to be honored as "Asia's Leading City Tourist Board"; Ho Chi Minh City is "Asia's Leading Festival and Event Destination"; "Asia's Leading Business Destination", "Asia's Leading MICE Destination"...

The prestigious travel magazine CN Traveler also announced that Ho Chi Minh City is in the top 25 destinations that tourists should visit in 2025 from all 7 continents.

Saigon travel. Entering 2025, in order to strive to achieve the goal of welcoming 8.5 million international visitors to Ho Chi Minh City, the City's tourism industry has identified key plans to attract tourists, along with a series of promotional and advertising activities towards the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2025).

In particular, MICE tourism is considered one of the typical tourism products, with a key role in contributing to the strong development of the tourism industry; continuing to affirm itself as a strategic spearhead, bringing great potential in building a sustainable tourism industry for Ho Chi Minh city in the future.

In order to complete the group of solutions to attract MICE tourists, approaching the policies of many countries in the region, Ho Chi Minh city Department of Tourism has developed preferential policies for MICE tourist groups, attracting domestic and international tourists.

In early February 2025, the City welcomed a MICE delegation of 200 people from Cryptriva Group from India.

According to the program, the Indian MICE delegation to Ho Chi Minh City this time will attend conferences, stay and visit famous destinations such as the Independence Palace, City Post Office, Notre Dame Cathedral, City Theater, Ben Thanh Market; experience the city night tour by double-decker bus... The delegation will join the Mekong tour in My Tho, visit Cu Chi Tunnels, experience real-life activities, enjoy Vietnamese and Indian dishes...

With its outstanding advantages and potentials as well as the trust of tourists, Ho Chi Minh City tourism industry continues to strive to develop more strongly, improve service quality and affirm its position as one of the leading tourist destinations in Vietnam. Ho Chi Minh city will be a vibrant destination, converging modernity and unique cultural values, promising to bring visitors an unforgettable experience.

International tourism brand positioning
Regarding the positioning of international tourism brands, tourism experts believe that Ho Chi Minh city has become an increasingly popular destination chosen by a variety of international MICE groups. This is also the result of the continuous efforts of the Ho Chi Minh City tourism industry towards sustainable development and the goal of becoming a leading smart and dynamic tourism city in Asia.

Ho Chi Minh City's tourism industry expects to continue to develop strongly in 2025, maintaining its growth rate, making the City continue to be a leading MICE and tourism destination in Asia.

Ho Chi Minh City being honored with many international awards such as "Asia's Leading MICE Destination" for the 4th consecutive time at the World MICE Tourism Awards 2023 held in Berlin, Germany (March 2024) is one of the advantages for the city to exploit MICE tourism.

These are also important milestones in the strategy of promoting Ho Chi Minh City tourism to the world, while strengthening the brand value and position of the City; not only honoring history but also affirming its position on the international tourism map.

Representatives of some travel companies in Ho Chi Minh City also pointed out that Europe has been their typical key market for many years, accounting for about 30% of the total number of inbound customers of the business, with the majority of tourists coming from England, France, Germany, Poland, Switzerland... Most European tourists participating in the tour program have a duration of 8-12 days in Vietnam, with the itinerary stretching from South - Central - North and some Indochina routes, with 3-4 star standard service.

In addition, tourism products and events in Ho Chi Minh City continue to be upgraded and improved in quality. Many tourism products with high creativity and cultural and historical values associated with the characteristics of the City have received positive responses from residents and tourists.

Ho Chi Minh City Department of Tourism in collaboration with the City Tourism Association, Vietnam Airlines Corporation, and the City Department of Industry and Trade announced a tourism stimulus program with night flights to attract domestic and foreign visitors.

Source: https://saigontraveltour.com/sai-gon...-mice-tourism/